E-commerce key to growth


PETALING JAYA: It is essential that small and medium enterprises (SMEs) transform their businesses to survive the digital age.

SME companies are aware that it is inevitable that they embrace technology, but often lack the knowledge to do so.

Tea Talk #1, under the SME Thought Leadership series, will address that gap by getting industry leaders to weigh in on the topic to empower SMEs to adopt e-commerce and other technologies in their businesses.

The half-day talk, which will be held on June 21 at Menara Star here in Phileo Damansara, is themed Enhancing SMEs’ Competitiveness in E-commerce. It will cover how SMEs can embark on the journey to become digital businesses, adopt effective e-commerce strategies and adapt to the global business environment.

Participants will be able to gain insights and learn from experts such as CIMB Bank Bhd SME Banking Malaysia head K.J. Balan and Alibaba Cloud Malaysia general manager Kenny Tan (pic).

Balan, who has nearly three decades’ experience in banking and credit, will give a presentation on Enhancing Growth via E-commerce.

The SME banking expert, who started out as an account executive, worked closely with regulators, associations and business chambers to support and develop SMEs.

Tan will then present his paper on how to Manage the Efficiency of Your E-commerce Growth.

A technology industry veteran with a proven track record in driving business success for both enterprise and start-ups, Tan’s recent projects include developing ecosystems, enhancing Cloud security and solutions for businesses, and bringing innovative big data and machine learning technologies to Asean.

He will share current trends in the e-commerce industry and the challenges faced by companies to remain competitive, as well as how SMEs can better leverage e-commerce for growth.

The half-day event will be held from 9am to noon. Admission is RM20 per person. Those interested can register at bit.ly/tlsteatalk.

Created as a platform for dialogue and learning within the business fraternity, the SME Thought Leadership series is aimed at dissecting emerging business issues and identifying opportunities that can be leveraged to grow businesses.

The SME Thought Leadership 2019 series is organised by Star Media Group and presented by CIMB Bank Bhd.


   

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