Forum to focus on Asean market

  • Nation
  • Saturday, 08 Jun 2019

KUALA LUMPUR: With its 600 million population, Asean is one of the most promising markets in the world and Malaysian small and medium enterprises (SMEs) should tap into this region.

While most companies realise that they must look beyond the saturated local market, they often do not have the necessary experience or knowledge to export their products.

This issue will be explored at a forum on “Critical Aspects of Exporting with Growth Opportunities in Asean” during the Export Excellence Awards 2019 roadshow in Johor Baru on June 18, to be held at the DoubleTree by Hilton Hotel.

Panellists in the forum are Tanjung Pelepas Port commercial head Prakash Thurairasa­singam, Linaco Manufacturing (M) Sdn Bhd managing director Joe Ling, GPRO Global Sdn Bhd founder and executive director Jordan Tang, and Standard Chartered Bank Malaysia trade head Segar Govindasamy.

Prakash is responsible for securing new revenue streams and developing new business for Tanjung Pelepas Port, while Ling leads a team of more than 1,000 employees in Linaco Manufacturing, touted to be one of the top four coconut-related manufacturers in the world.

GPRO Global’s Tang has 28 years’ entrepreneurial experience managing IT-based companies to stay ahead of the game, while Standard Chartered Bank’s Segar specialises in risk, governance, strategy and delivery of the bank’s trade finance capabilities in Malaysia.The industry experts are coming together to discuss Asean’s remarkable performance in the global export market, the critical aspects of successful exporting and the role of mid-corporates in realising Malaysia and Asean’s growth ambitions.

Kicking off the half-day roadshow is a session by Standard Chartered Bank economist Jonathan Koh on facilitating trade and investment in Malaysia and beyond, to give companies the necessary background.

Among the key areas Koh will focus on is an economic outlook of the local and international markets, as well as growing trade flows through trade financing.

At the roadshow, PKT Logistics Group Sdn Bhd group chief operating officer Png Tean Hau will present “A Guide Through the Maze of Export Logistics” to lead SMEs through the difficult process.

Png, who has prior experience in a multinational logistics company, heads the group’s freighting, haulage, transportation and branch operations. He also spearheads new strategic projects for the company.

The event will end with Malaysia External Trade Development Corporation (Matrade) Johor director Zuaziezie Zulkefli – who has almost a decade’s worth of trade and export experience – speaking on “Going Global with Matrade”.The Export Excellence Awards 2019 roadshow provides a platform for entrepreneurs and businesses to share best practices and challenges faced by Malaysian companies in the export industry.

Star Media Group, in partnership with Standard Chartered, launched the inaugural Export Excellence Awards 2019, with PKT Logistics as co-sponsor and Matrade as patron.The seven main award categories are electrical and electronics; oil and gas; chemical, mineral and alloy; agriculture; machinery, equipment and automation; services; and other industries. Three companies will receive the Exporter of the Year title, while a special award will be given in the halal products category.

Deadline for entry submission is Aug 2, and the winners will be announced at the awards ceremony in November.

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