Smartphone brand’s #iChanged campaign set to break boundaries

  • Nation
  • Friday, 31 May 2019

SAMSUNG Malaysia Electronics has launched its #iChanged campaign to inspire people to discover endless possibilities.

The campaign features Malaysians who relate how they started really experiencing life through the prism effect of their devices.

“Our users have always been at the heart of every Samsung product,” said Samsung Malaysia Electronics president Yoonsoo Kim.

“Each feature in all our devices is designed to help our consumers have a richer and more meaningful experience; that for us is the true definition of innovation.

“Through this campaign, we at Samsung would like to ignite everyone to have the courage to make the first audacious step and change to own the impossible,” he added.

One of the Samsung smartphone benefits is the Smart Switch software, which gives users the freedom to transfer photos, music, videos and contacts from an existing smartphone to a new Samsung.

The software supports iOS devices, as well as other Android smartphones.

Those interested can catch a glimpse of the campaign, which showcases the beauty of breaking away from what people think “you should” by embracing your true self and pushing boundaries to do what you think you can’t.

The campaign runs on billboards, YouTube videos and KL city buses, among others.

To celebrate the launch, Samsung kicked off two promotions* from today until July 31.

First, customers can trade in their old devices at a specified value to offset the purchase of a Galaxy S10.

In that same transaction, they can also get complimentary Galaxy Buds worth RM499.

The other promotion allows customers to get a free Galaxy Fit-e worth RM139 for each purchase of the Galaxy S10.

For more information, watch the video below, go to or visit the Samsung Newsroom at

*Terms and conditions apply

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