PETALING JAYA: With Rendang SoRaya, Petronas’ advertisement for this year’s Hari Raya celebration, the Malaysian oil and gas company once again embraces the spirit of togetherness and diversity of the country.
Rendang SoRaya tells the story of Soraya, a chef-in-training who seeks to recreate her mother’s rendang recipe for the Hari Raya festivity.
The short webfilm follows Soraya as she traces her mother’s footsteps in preparing the rendang, encountering the people close to her mother at the market and discovering the secret ingredient in making the dish along the way.
Petronas Group Strategic Communications senior general manager Zahariah Abdul Rahman said the production was meant to show the bond between mothers and daughters and the beauty in having a strong connection with people in the community, regardless of race or religion.
“The webfilm is more than just about the special Raya dish. It is about what the rendang symbolises – a mother’s love and also the connections she made along the way that have now passed on to her daughter.
“The webfilm also explores the blessing of having a close-knit community, our support system that not only cares and looks out for us but becomes part of our family,” she said.
The webfilm is available for viewing on various platforms including social media channels, television and in cinemas.
A four-minute TV commercial version is being aired until June 23.