PUTRAJAYA: Malaysia is targeting to attract a potential trade and investment value of RM10bil and 10,000 business leads at the Expo 2020 Dubai.
Science, Technology, Environment and Climate Change (Mestecc) Minister Yeo Bee Yin announced Malaysia’s participation at the world expo here on Monday (April 29).
She said Malaysia will be among 192 countries that will showcase their innovations at the expo that will be held for six months from Oct 20, 2020, to April 10, 2021, at the Dubai Exhibition Centre in Dubai City.
“At this point of time, we are aiming to achieve a number of primary targets, firstly, a potential trade and investment value of RM10bil, and secondly, to secure 10,000 business leads,” she said.
“Thirdly, to achieve 20 Memorandum of Understandings (MoU) or Partnership Agreements among our participating companies during the expo,” she added.
Yeo welcomed both the private and public sector to participate in the expo, as the Malaysian Pavilion will house more than 200 slots for organisations to showcase their wares and solutions to the world.
The Malaysian Pavillion will be themed “Energising Sustainability” and its brand campaign will be “The Butterfly Effect”.
“Malaysia is a small country but not unimportant, we may be small but our actions can have large effects in other places,” Yeo said of the Butterfly Effect campaign that is a continuation from Malaysia’s participation at the Astana Expo 2017 in Kazakhstan.
Yeo also announced an open tender for the design and concept of the Malaysian Pavilion at the expo, and welcome those interested in the tender process to contact the Malaysian Green Technology Corporation (GreenTech Malaysia).
She said GreenTech Malaysia is the implementing agency for the expo, with Mestecc secretary-general Datuk Seri Dr Mohd Azhar Yahya leading the Malaysian delegation as Commissioner General.
Yeo added that the government is seeking sponsorship for Malaysia’s participation and has received its first sponsorship of RM250,000 from Helios Photovoltaic Sdn Bhd.