PUTRAJAYA: In a bid to boost local tourism to tour operators from Asean countries and India, the Malaysian Association of Tour and Travel Agents (MATTA) organised a two-day programme to connect with these travel industry players.
The MATTA Travel Exchange Mart (MTEX), organised in partnership with Tourism Malaysia, is aimed at connecting Malaysian tourism products with tour operators from countries such as India, Thailand, Indonesia and the Philippines.
MATTA president Datuk Tan Kok Liang said the business-to-business programme would connect 82 Malaysian companies consisting of tour operators, hoteliers and transport operators with over 150 buyers from India and Asean countries.
The programme at the Everly Hotel near here ends today.
Tan said the networking session was expected to help travel businesses create more innovative tourism packages and products, especially since more travellers were looking for unique experiences, ecological tours and historical sites.
He said the first edition of MTEX was organised 12 years ago in Melaka, but it was recently revived given its potential to boost tourism from Asean countries and India.
“We hope MTEX would be a regular event in MATTA’s calendar.
“Based on the umber of participants and initial feedback, it’s going to be successful and we hope to have it annually,” he said in a press conference at the event’s opening ceremony yesterday.
Tan added that MTEX would be vital in light of the Visit Malaysia 2020 campaign, which aims to attract 30 million tourists and RM100bil tourist receipts.
Also present was Tourism Malaysia strategic planning senior director Datuk Zainuddin Abdul Wahab, who noted that despite a decline in tourist arrivals from Asean countries in 2018, they still contributed 70% of overall arrivals.
Meanwhile, Tan announced a joint venture with Grabini Malaysia Sdn Bhd to create an online platform for MATTA members to buy and sell their travel products.