PETALING JAYA: In conjunction with World Book Day 2019, UEM Sunrise Bhd has launched its first book drive, called “BukuDrive” at Publika Shopping GalleryMall in Kuala Lumpur to collect books for its “BukuHub”.
The book drive will be held all-year round, with boxes strategically placed around Publika for the public to drop off their new or pre-loved books.
BukuHub, a community project and UEM Sunrise’s first CSR flagship programme, aims to enhance the living environment of the community, while cultivating the reading habit.
"BukuHub first made its debut in the People’s Housing Project (PPR) Uda Utama, Johor, in support of the National Community Policy (DKN), introduced by the government," UEM Sunrise CEO Anwar Syahrin Abdul Ajib said.
"It was aimed at improving the overall living environment of the B40 group and adding more facilities in affordable housing developments,” he added.
UEM Sunrise is targeting to set up seven more BukuHubs this year.
"I hope BukuHub will also become a socially inclusive programme by engaging the local communities regularly and providing the necessary assistance to continuously improve community participation and foster shared prosperity,” said Deputy Women, Family and Community Development Minister Hannah Yeoh.