KUALA LUMPUR: Malaysia aims to welcome 60,000 New Zealanders next year as the country prepares for Visit Malaysia 2020, a campaign targeting to bring in 30 million international tourists.
Tourism Malaysia director-general Datuk Musa Yusof was in Auckland, leading a travel trade mission to reinforce the message that Malaysia presented an attractive holiday proposition to New Zealand travellers.
Musa said Malaysia’s blend of culture, cuisine and nature should appeal strongly to New Zealanders’ innate sense of adventure, which was made accessible by language, customs and some familiar aspects of Malay culture.
“New Zealand, like Malaysia, is a multi-ethnic and diverse population living in relative peace and harmony.
“We hope that this mutual connection will serve as a basis to strengthen tourism relations,” he said in a statement.
Musa also said that Malaysia presented an exceptional value-for-money proposition in which the Kiwi dollar would go a long way, offering the opportunity to elevate both the standard and length of stay in the country.
Last year, a total of 50,698 New Zealanders visited Malaysia, from the 25.8 million international tourists arrivals to the South-East Asian country.
Currently, there are seven flights per week, offering 2,009 seats from New Zealand to Malaysia. — Bernama