Heads up HR depts and recruiters: The Star does not use social media freelancers


  • Nation
  • Friday, 12 Apr 2019

The Star Online social media manager Michelle Tam.

PETALING JAYA: Star Media Group Bhd, which publishes The Star daily newspaper and The Star Online portal, would like to emphasise that it does not use freelancers for its social media channels or campaigns.

It has come to the company's attention that some job applicants are misleading potential employers by claiming to be freelancers, especially for The Star Online's Facebook page.

These jobseekers would refer to captions and engagement metrics on our Facebook page, claiming to be the ones responsible.

Star Media Group would like to reiterate that it does not employ any such freelancers.

The company takes social media seriously, and last August even spun off a separate team wholly dedicated to it.

"Every day, my team creates over a hundred custom posts for Facebook, Instagram, LinkedInTwitter and other social media platforms, all year round," said The Star Online social media manager Michelle Tam (pic).

Other key responsibilities include monitoring, analytics and content creation.

"Our full-time efforts are in tandem with the hard work by our colleagues, who strive to bring quality content to our readers.

"We also appreciate the continued support of our followers who engage with our social media posts, be it those on important issues or the humorous fan favourites," she added.

In 2017, before the dedicated team was established, nearly 101 million views to the site came from The Star Online's articles on Facebook alone.

In 2018, thanks to concerted efforts to disseminate said content on the platform, as well as several high profile news events including the 14th General Election, that number rose to over 143 million views.

The overall social referrals to The Star Online increased by over five million from 2017 to 2018, with page views also increasing by 12% for the second half of 2018 when compared to the first, rising by 64.75 million views.


   

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