PETALING JAYA: The #StandTogether Kindness Competition this year is welcoming entries from all schools in Malaysia.
National secondary and primary schools, as well as private and international schools all stand a chance to win grants of up to RM20,000 to carry out their kindness activities.
This is in conjunction with the competition's goal, which is to encourage student-led ideas on how to make their school a kinder and safer place.
The campaign focused primarily on secondary schools during its inaugural year.
"Last year we received a lot of interest from primary and private schools" said SP Setia head of group branding and communications Adelene Wong.
"So this year, we decided to open the competition to students of all ages while maintaining a level playing field."
The #StandTogether competition is part of a campaign initiated by R.AGE and property developer SP Setia to prevent bullying through kindness, with the main aim to call for a National Kindness Week.
There were 115 entries last year and 226 entries have already been received this year with more expected to come in by the March 8 deadline.
The winning idea for last year's #StandTogether competition was included in Unicef's global #ENDviolence campaign manifesto and presented to leaders around the world.
"One thing we learned is that great ideas can come from anyone, regardless of age, so we want to empower those who might feel they're too young to have a say, and nurture them from an earlier age," said Wong.
Over 700 schools registered for the programme in its first year, and it is now fully endorsed by the Education Ministry.
Winning schools will receive a RM1,000 (US$250) grant each to make their idea a reality, as well as a celebrity visit by a #StandTogether celebrity ambassador and the chance to be crowned "Malaysia's Kindest School 2019".
The #StandTogether celebrity ambassadors include Selangor princess Tengku Zatashah, movie star Lisa Surihani, rapper Airliftz and YouTubers Arwind Kumar and Jinnyboy.