KUALA LUMPUR: To drive a new kindness movement in Malaysia, the #StandTogether campaign has teamed up with U-Report to develop an interactive National Kindness Week chat bot targeted at schools.
The WhatsApp-based chat bot allows students and teachers to receive kindness activity ideas and resources, join an interactive five-day Kindness Challenge, and submit kindness project ideas for grant funding.
“We can’t wait for Malaysians to check out the chat bot, because we believe it has the potential to create a cultural shift towards more kindness among young people,” said R.AGE deputy executive editor and producer Ian Yee.
“Come National Kindness Week, we hope to see thousands of Malaysians on the chat bot, all doing their part to spread positivity.”
The #StandTogether campaign, co-organised by R.AGE and SP Setia for the second year running, aims to empower students to lead a new “Kindness Revolution” in Malaysia.
Yee added that he is most excited about the Kindness Challenge this year, as users will receive daily “Kindness Missions” throughout National Kindness Week as part of a collective interactive experience.
SMK USJ12 student Lau Yiet Kuan was one of the first to try out the chat bot.
“It is very useful because it gives good activity ideas and shares helpful reminders with students and teachers.
“This will help when they’re trying to spread kindness in their own schools through their Kindness Projects.”
The chat bot was developed through the #StandTogether campaign’s partnership with Unicef, which operates the U-Report platform.
U-Report is a global text message-based platform designed to engage young people on community issues and collect insights from them through polls and surveys.
“U-Report has a singular objective: to amplify the voice of kids,” said Unicef U-Report national project manager Keith Woo.
“The chat bot allows us to have direct, two-way communication with young Malaysians, and we hope their voices and stories will lead us to positive social change,” he said.
“Their insights will help us and the government formulate more ways to protect and empower them.”