PETALING JAYA: Having dipped into different industries such as construction, restaurant and rubber-tapping, Lim Pay Kaon knows the advantage of communicating well.
He was in his early 30s when Lim realised that English was important, so he set out to master the language on his own initiative.
“That’s why my English is not so ‘powderful’,” he joked, as he fondly recalled his decision to make a move to Kuala Lumpur from his hometown in Muar in pursuit of greener pastures.
Fast forward decades later, Lim now helms Thong Thye Siang (TTS) Sdn Bhd as managing director and founder.
“Sometimes I would need to communicate with people from multinational companies. So I said to myself that I must learn the language to communicate with people better,” said Lim after handing over a mock cheque worth RM30,000 for the sponsorship of English education pullout Step Up by The Star.
Star Media Group special officer in group managing director and chief executive officer’s office Loo Phan Kooi was on hand to receive the mock cheque at Menara Star here.
Actively involved in Corporate Social Responsibility (CSR) projects, TTS, whose business is in delivering FMCG (fast moving consumer goods), has contributed over RM6mil to charity since 2007.
A recent project saw a total of RM2mil raised at the TTS charity dinner 2018 in aid of Hospice Klang, schools and welfare organisations.
Noticing the decline in English language fluency, the company is including Step Up, a resource for schools, as part of its CSR efforts this year.
“We strongly believe in education – that is why we contribute to schools every year. This is our way of helping pupils improve their English.
“It really makes a lot of difference when you can communicate well with people. Although Chinese is equally important these days, English is a must in our society,” Lim said.
He said Step Up is a good initiative in improving language fluency.
“Nowadays the standard of English is very poor. A lot of graduates who come for interview can’t speak proper English,” he said.
TTS general manager Tricia Lim Shu Chiah concurred and said that while many are skilled and talented, applicants do not feel that they are good enough because they don’t speak well in English.
“English proficiency gives people a certain confidence. With this initiative, we hope to help the community reach a higher potential,” she said, noting that the sponsored education pullout targets young people in primary schools.
Step Up is a 24-page educational workbook-cum-activity pullout designed for pupils in Years Four, Five and Six.
The colourful pullout features Bahasa Malaysia and Chinese translation of difficult English words.
The version with the Bahasa Malaysia translation is published on alternate Tuesdays while the version with Chinese translation comes out on alternate Thursdays.
For details on the Star-NiE school sponsorship programme, call The Star’s Customer Care Unit at 1300 88 7827 from Monday to Friday (9am to 5pm).
Did you find this article insightful?