HULU KELANG: A digital directory portal of the country’s creative industry has been launched as a one-stop online data centre for industry players and the public.
National Film Development Corporation (Finas) acting director-general Shakib Ahmad Shakir said the Malaysia Creative Industry Exchange (MCIX) portal would be a centre of reference on everything involving the local creative industry.
Shakib said MCIX was the way forward to boost the creative economy through content marketing, human capital and infotainment components.
“The main goal of this initiative is in line with the concept of harnessing inclusive opportunities by embracing the digital future that focuses on the new digital era,” he said.
Communications and Multimedia Minister Gobind Singh Deo, who attended the launch of the portal, said the development of MCIX was important to drive the creative industry in Malaysia.
“Every industry player must have a local platform with the appropriate enablers such as digital ID, open data and the application programming interface (API),” he said in his speech at Kompleks Studio Merdeka in Finas yesterday.
MCIX is a government initiative through the Communications and Multimedia Ministry, Malaysian Digital Economy Corporation and Finas.
The portal includes information ranging from registered artist profiles, film data, promotion and marketing of talents and various industry services, among others.
Gobind said the portal had the potential to become a platform that would be able to generate its own income.
The minister also applauded the local film industry for recording RM165.34mil in takings from 51 films this year compared to RM59.92mil for 59 films in 2017.
He said even the export of local content abroad this year reached RM101.48mil compared to RM82.54mil in 2017.
Gobind said iconic films such as Munafik 2, Hantu Kak Limah, Paskal and Polis Evo 2, which were launched this year, had created a huge impact and even surpassed the takings of foreign films.
“We do not just want to become successful locally but also be able to develop our market to become an export commodity.
“I hope MCIX can achieve this,” he said.
At the launch, Gobind also presented a Spotlight certificate of appreciation to 10 local films which had received international recognition.
The films were Redha, Shuttle Life, Adiwiraku, Sughammai Subbulakshmi, Thottam: The Garden, Interchange, Guang, A House of Happiness, Aqerat and One Two Jaga.
The MCIX portal can be accessed at www.mcix.my
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