E-hailing app launched in KLIA to help taxi drivers be more competitive


SEPANG: The “caLLme” e-hailing app for taxis, which was officially launched at Kuala Lumpur International Airport, is aimed at giving taxi drivers a boost in competitiveness against larger, deeper-pocketed e-hailing platforms.

Created as a collaboration between the National Cooperative Movement (Angkasa) and Malaysian Taxi Drivers, Limousine and Car Rental Operators Association (Petekma), the platform already has over 1,600 drivers using the app at KLIA.

The app, said Petekma chairman Mohd Syahrir Abd Aziz, plans to expand to KLIA2 soon, before going on to major cities as well as Langkawi island.

Angkasa president Datuk Abdul Fattah Abdullah said “caLLme” was aimed to help taxi operators and cooperatives in Malaysia, and that the cooperative movement would also work to provide training for drivers to help them benefit from the new technology.

“Small and medium taxi operators and cooperatives need to join forces and apply modern technology to improve their services,” Abdul Fattah said.

He added that as consumers now required services at the touch of a fingertip, cooperatives had to adapt to this need to ensure the survival of their business,

Transport Minister Anthony Loke, who launched the app on Saturday (Dec 15) and also booked a ride with it, said it was more productive to focus and put time into improving the taxi industry’s competitiveness, rather than demonstrating.

“It’s not that you cannot demo, it is your right to voice your unhappiness with government policies,” Loke said, alluding to previous demonstrations by taxi drivers who wanted e-hailing apps in Malaysia abolished.

“But we need to face to reality, that if we want to improve the taxi industry, we need to upgrade with the use of modern technology,” he said.

Voicing his support for the app’s development by Angkasa, the minister said for caLLme to succeed, it needed more strategies, marketing effort and more importantly, driver take-up.

Loke acknowledged that e-hailing platforms had been a major challenge to traditional taxi business, where there were now 70,000 registered taxi drivers, with 60% of them under the control of companies.

Article type: metered
User Type: anonymous web
User Status:
Campaign ID: 46
Cxense type: free
User access status: 3
Join our Telegram channel to get our Evening Alerts and breaking news highlights
   

Next In Nation

Govt to channel RM500mil aid to SMEs from Sept 21, says PM
Covid-19: 19 new clusters reported on Friday (Sept 17), 11 linked to workplaces
Oct 21 for hearing of Najib and Nazifuddin's stay bid in tax arrears suit
Dine-ins to be allowed in Sarawak's southern regions next week
Johor Sultan wants to meet PM over MM2H eligibility criteria
Nazir Razak 'moonlights' as e-hailing driver for a day
Pantai Robina Park in Penang temporarily shut as visitors flout SOPs
Sibu man sentenced to 10 years' jail, caning for raping minor
Teacher charged with 32 counts of unnatural sex, sexual grooming of students
Sabah Islamic authority investigating PMYT, identifying if there are any 'followers' in the state

Stories You'll Enjoy


Vouchers