KUALA LUMPUR: Lower-end jobs, such as cleaning, need to be rebranded to attract the locals, says Malaysian Employers Federation (MEF) executive director Datuk Shamsuddin Bardan.
“No local wants to be a cleaner. “But if the job is rebranded as ‘environment assistant’, it will be attractive to locals,” he said while responding to the Khazanah Research Institute (KRI) school-to-work transition survey report.
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