Heart and soul: “I SEOUL YOU” is a slogan to project the South Korean capital as a relationship-oriented brand. — SEOUL METROPOLITAN GOVERNMENT
PERHAPS it doesn’t have the same traction as “I Love New York” but the sign “I SEOUL YOU” is seen almost everywhere in the South Korean capital.
The slogan was picked three years ago by Seoul city officials to brand the city as a place that co-exists with the rest of the world; or as a “centre of relationships”. But with or without such a slogan, people-to-people exchanges are already thriving today, as shown in various official statistics.
