ETIKA Holdings vice-president of marketing Santharuban Thurai Sundaram was named CMO of the year at the Malaysian Chief Marketing Officer (CMO) Awards 2018.
"I'm honoured to receive this award and would like to dedicate this to the solid support from my team. In marketing, we never work in silos and this award is not just a testament of one person's singular effort. In fact, it is the representation of every one from the team, to our partners and agencies, who has contributed to a single objective and goal," said Santharuban.
"Together, we work hard, we play hard, we conceptualise and create campaigns that scale new heights and push boundaries.
"As a team, we are steadfast in our pursuit of marketing excellence and aim to be a true game changer and disruptor in the food and beverage industry. We understand that it is a challenge to find a unique voice that attracts consumer attention and embrace it. We try to be as innovative as we can, and we learn from our experimentation.
"This philosophy forms the foundation of our growth journey and as long as we remain proactive, indulge in experiments and try new things, we will eventually succeed," he said.
In addition to the CMO of the year award, Santharuban also clinched the gold award under the Marketing Trailblazer in the food and beverage category, an award given to the marketer that takes risks and cut through the clutter.
"Once again, I represent my team in our victories today. Their tireless work ethic and immense creativity have enabled us to come up with new breakthroughs and make a mark for Etika in the marketing world," he said.
"All the hard work we've put in has not just culminated in our successful campaigns but also these awards. This is certainly a motivation for us to strive to achieve more."
Mark Karmen of Etika was also named the Rising Marketing Star under the Food and Beverage category.
Organised by The Marketing Magazine and judged by a panel of marketers, a total of 30 awards were presented in recognition of the efforts and contributions of members in Malaysia's marketing communications industry, especially in the field of customer engagement.
Presented at the seventh annual Malaysian CMO conference, the awards ceremony was attended by Communications and Multimedia Minister Gobind Singh Deo.