GSC scores award hat-trick

Golden Screen Cinemas Sdn Bhd chief executive officer Koh Mei Lee (with trophy) and her team at the 2018 Putra Brand Awards. GSC won the Gold Award (Entertainment Category) five years in a row.

GOLDEN Screen Cinemas Sdn Bhd has been amassing plenty of awards of late.

Not only did GSC win the coveted Gold Award (Entertainment Category) at the 2018 Putra Brand Awards for five consecutive years (2014-18), the leading cinema exhibitor also achieved a hat-trick by bagging the Brand of the Year Award – National Tier (Malaysia) at the 2018 World Branding Awards, as well as the Gold Award (HR Best Practices Award) at the 2018 Malaysian International HR Awards.

"This year, GSC is making history as a highly awarded company in the cinema category and we would like to express our deepest gratitude to our loyal customers who have made this a reality," said Golden Screen Cinemas Sdn Bhd chief executive officer Koh Mei Lee.

"Our greatest asset as a company is our people. It is our employees who help us stay on top of our game by constantly innovating and introducing enriching cinematic experiences through new and exciting technologies, high-quality alternative content, and lifestyle offerings."

GSC's five-year win at the Putra Brand Awards since 2014 is a continuous testament of the company's strong brand equity and market leadership.

Already a Putra Brand Icon since last year, GSC's repeated success in this category validates the company's achievement in impressing, connecting and engaging with Malaysians from all walks of life.

The success GSC is reaping now stems from the company's most fundamental resource – its people. Through the years, efforts in talent branding, employee retention and collegiate engagements have paid off in attracting and keeping some of the best talents the country has to offer. This is mirrored in GSC's reception of the HR Best Practices Award at the 2018 Malaysian International HR Awards.

GSC received the Brand of the Year Award – National Tier (Malaysia) at the 2018 World Branding Awards on Oct 31 organised by the World Branding Forum.

The ceremony was staged at London's iconic Kensington Palace, and is considered to be the ultimate celebration and acknowledgement of the best brands in the world. Brands from all over the globe were judged by the World Branding Forum's three-step evaluation process – Brand Valuation, Online Public Voting and Market Research.

"We are proud to be one of the brands to represent Malaysia in the World Branding Awards this year. It's a humbling experience to flourish from a home-grown Malaysian brand to being recognised as a national icon on the international stage," said Koh.

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