Get set for Lazada 11.11 Shopping Festival

  • Nation
  • Wednesday, 31 Oct 2018

From left) Lazada Malaysia chief executive officer Christophe Lejeune, Lazada Malaysia chief marketing officer Andrew Gnananantham and Lazada Malaysia chief business officer Sherry Tan at the launch of the 24-hour online shopping extravaganza.

KUALA LUMPUR: Lazada Malaysia has launched its biggest shopping event of the year, the Lazada 11.11 Shopping Festival.

The 24-hour online shopping extravaganza will take off at midnight on Nov 11, 2018, with a live broadcast countdown show on Nov 10.

This year's shopping bonanza promises an exciting shopping experience for bargain hunters and fun seekers, with multi-sensory and multi-screen activities.

On the eve of the Lazada 11.11 Shopping Festival, shoppers can tune in to the star-studded one-night-only Lazada 11.11 Super Show. Viewers tuning in can take part in live game sessions to win amazing prizes and expect variety show-styled skits and performances from renowned local and international celebrities. The evening will culminate in a performance by a K-pop group.

"Lazada is evolving into a lifestyle platform, providing experiences that extend beyond just online shopping," said Lazada Malaysia CEO Christophe Lejeune.

"We are also constantly expanding our product base, with a focus on fashion and beauty products to cater to our growing female audience. More than just lowest prices, it's about engaging and exciting customers – creating the ultimate shopping festival through crazy deals, fun games and discovery tools on our app.

"With over nine million Lazada app downloads, this is a strong testament to our capabilities and expertise in addressing the needs of the online shopper. With five times more brands and sellers than last year, shoppers will have access to over 100 million products and more than 300 brands, delivered from our own fulfilment centres with our own fleets to control the delivery processes.

"We also partner with reliable logistics providers to ensure that we cover a wide delivery network to reach our customers wherever they may be," Lejeune added.

11.11 Super Show

To be staged at the Axiata Arena, an anticipated three million Malaysians will be watching simultaneously across TV3 and ntv7, Tonton, as well as on the Lazada mobile app.

Be part of the action and catch Aiman Tino, Haqiem Rusli, Ayda Jebat, Wany Hasrita, Ella, Ziana Zain, Bunkface and other Malaysian and international superstars in person by posting a picture of the person you want to go with on Instagram with the caption "Do you want to go to the Lazada 11.11 Super Show with me?" and include the hashtag #MYLazada1111. He or she then must express their interest to go with you.

The contest runs till Oct 31 and the winner will be announced on Nov 1. Fifty winners will be selected.

The arena audience and viewers tuning in on Nov 10 will also be able to receive video calls from their favourite artistes and stand a chance to win amazing prizes including two Volkswagen Beetle 1.2 TSI cars by playing live games on the Lazada app during the show.

Keep your eyes on your screens to also take home prizes from L'Oreal Paris, Carlo Rino, Philips, Lactogrow, Sunsilk, Drypers and Xiaomi!

Get a head start

Don't wait until 11.11 to add items to your cart. From Nov 1, you can start previewing 11.11 prices and add these items to your cart, so you can check out quickly and conveniently on sale day.

Don't miss out on Collectible Vouchers up to RM11,000,000, deals as low at RM0.99 and RM200,000 worth of free gifts.

There will also be over 10,000 Surprise Boxes up for grabs containing products from various brands up to 70% off. Limited units only.

All-nighters can take advantage of the lowest prices of the year from over 50 brands on Nov 11 from midnight to 2am. Early risers can take advantage of Flash Vouchers beginning 8am for a limited time only. Also look out for Slash It and Shake It sessions throughout the day.

Play your way to even more deals with the all new Wonderland feature on the Lazada app.

From Nov 1 to 10, Lazada app users will have 20 chances to open treasure boxes of top brand and seller vouchers. Taking place each day at 11am and 5pm, tap the Wonderland banner on the Lazada app home page. You will be taken to Wonderland where you will see all participating stores. Tap on a store to unearth the treasure box within.

For more details on the Lazada 11.11 Shopping Festival, go to and its social media pages.

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