Building communities for good living

For Anwar Syahrin, the best property developments are those that appeal to the soul.

According to UEM Sunrise Berhad managing director/chief executive officer Anwar Syahrin Abdul Ajib, “It has always been about building communities we all appreciate. It’s the haven we all look for and when we have it, it becomes part of us. We can see that in our developments.

“You can design the best homes, apartments, shopping malls and offices but if they lack soul, they won’t last long. The soul can only come from us, the people living there. This is the challenging bit. What excites us as humans? How do we provide places and spaces that evoke emotion? This is what we at UEM Sunrise would like to be known for.”