Nine types of online shoppers: Which one are you?

  • Nation
  • Wednesday, 05 Sep 2018

ONLINE shopping has become extremely popular in Malaysia, especially in recent years. With large e-marketplaces in place and a growing e-commerce adoption rate, Shopee identifies nine different personas of an online shopper. Take a look to see if any of these descriptions fits you.

1. The bargain hunter

You are one of those who shop online because you know for a fact that it is much cheaper buying online. You will make all the efforts to keep yourself updated on the latest deals/promos and make the most of vouchers/promo codes. In fact, you may even go the extra mile to check for additional discounts offered by your banks/ telcos/service providers.

2. The upsized bargain hunter

More than just bargain hunting, you will also ensure that you make full use of the platform's subsidies and offerings (read: Shopee free shipping across Malaysia). You will not pay for shipping. If it requires a minimum spend, you will hit the minimum threshold even if it means coercing your quiet, innocent colleague into buying a packet of Milo from Nestle's official store or that L'Oreal facial wash that is too good a bargain to forgo. Well, if you think about it, you are doing her a favour after all!

3. The influencer

Of course there are also the influencers who shop online just so that they can keep up with the trend of shopping online and then post pictures of their haul on social media or blog. They tend to shop for electronic items as they are generally more tech-savvy compared to the average Malaysian, or they appear to be. Not sure if you have checked out TMT by Thunder Match or the honor stores online, but they really do have the best deals out there, especially for gamers/tech-geeks.

4. The fashionista

A fashionista needs to keep her clothing in style and in trend, but that can be an expensive affair. So, many have turned to reputable online platforms to keep their wardrobe interesting and not burn a deep hole in their pockets. Aside from clothing, jewelleries play an important role to accessorise one's look. We've discovered that Her Jewellery's necklaces, earrings and rings can do the trick. Not to mention, it is also super affordable for bling-blings embellished with SwarovskI® crystals.

5. The dude who hates to leave home

Online shopping also appeals to those who like the convenience of shopping from the comfort of their couch. This is true for those who dislike leaving home. They are not into the hassle of driving out, spending hours looking for a parking bay, then walking to the shop they intend buy their goods from. For those who just enjoy the sheer convenience of online shopping, do select a platform with a wide assortment of products from fashion to electronics, home appliances to groceries and even pet food.

6. The kanchiong online shopper

Those who fall under this category are the ones who want to enjoy all the prospects of online shopping but are skeptical when their friends tell them of its convenience and affordability. They are unconvinced as they fear the possibility of placing an order, and it never arrives. When they do order online, they are constantly on the order tracking and make the effort to verify with their banks on the legitimacy of their transaction. Pro tip for those who fall under this category: look for platforms with proper logistics system integrated within the platform. If Pos Laju and DHL eCommerce is working with the platform officially, rest assured, there is nothing to worry about.

7. The Super Mommy

The Super Mommy is definitely one of the favourites. As a mother, she knows the rising costs of raising a child, but quality and safety comes first for her baby. As the one who does all the shopping for the home, she knows where the best deals are. The Super Mommy is not restricted to the best deals in hypermarkets. She knows when Watsons is having an offer for shampoos and vitamins. She knows exactly when to stock up on that L sized Petpet diapers or the Mead Johnson products for her baby. The Super Mommy will stock up on Elianware containers for her kid that won't be going to school until two years later, just because it is cheap now. The Super Mommy usually checks prices at the shop then makes her purchase online to collect coins and steal a better deal. #Genius!

8. The gym-junkie and health freak

Besides all of the above, there is also the gym-junkies and health freaks who have opted for a healthier lifestyle. Unfortunately, the general misconception is that healthy living is expensive. As a gym-junkie, health freak hybrid, we found that you can save a lot more if you buy your items online. Take for instance the Russell Taylors air fryer or slow cold press juicer. They are pretty affordable online and steal better discounts during the online sales period, to make the most of your buck (ringgit)! Winnnnn!

9. The ultimate online shopper

Last but certainly the one who is basically the jack of all trades mentioned above. When you have all these traits, chances are that you are a big fan of Shopee because the deals are better, with over 400,000 sellers and more than 500 officials brands like Nestle, L'Oreal, Russell Taylors, honor, Mead Johnson, Elianware, Her Jewellery, Thunder Match, Watsons and Petpet and 19 million product listings. Talk about massive variety. Besides being able to shop across various categories all a click, the online shopping experience with Shopee is even better during campaign periods like its 9.9 Super Shopping Day where every day is a Super Day! It is so super that you can shop kaw kaw with discounts of up to 99% across all the different Super themed days.

Final tips

Super Shocking Sale Day on Sept 9 is the day the Shopee's Shocking Sale will be upsized to nine rounds instead of five, promising up to 99% off the most popular products. Shopee provides a lowest price guarantee for all products under its Shocking Sale. Should a buyer find the product cheaper elsewhere online, the buyer will be entitled to 120% refund on the amount of difference. Read terms and conditions here.

Also, the 9.9 Super Shopping Day on Sept 9 is where you can get the best of 9.9. What does that mean? Well, get all of the above on Sept 9.

Be sure to stay tuned to Shopee Facebook Live where nine lucky buyers can purchase incredible branded items at just RM9.90. Alternatively, from now till Sept 8, you can take part in Shopee Super Drop on Shopee's Facebook where every like and share on the posts lowers the final buying price. Three daily Super fans will then get to purchase the item at its final price!



For those who have the groove and would like to win cold hard cash, take part in the Shopee Shark MY Dance Challenge. See tutorial here and upload your best moves on Facebook or Instagram simply by posting it with the hashtag #ShopeeSharkMY. Keep your postings and profile public!

So, let us know which online shopper category you fall under. Are you in the Shopee category?

For new Shopee users only, you can redeem any one of these items for only RM1, just key in STARRM1 at check out.


Apply code STAR8 at check out to get RM8 off your total purchase with a minimum spend of RM60 on Shopee Mall and Preferred Sellers shops.


Check out Shopee’s website and Facebook page @ShopeeMY to find out more!

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