Star Media Group honoured with CSR award for second year running

KUALA LUMPUR: Erinna Natashya Mohd Sohaimi has been battling uncontrollable epilepsy seizures daily since her birth nine years ago.

This was diagnosed as a medical condition called refractory focal epilepsy.

In September 2017, Erinna’s mother Rosnani Abdul Rahim reached out to Star Foundation, the charitable arm of Star Media Group, to help raise funds for a crucial surgery.

Besides the medical fund, Star Foundation also donated a paediatric wheelchair to Erinna under its Wheelchair Programme to help with Erinna’s post-surgery rehabilitation.

For this and many other philanthropic deeds, Star Media Group was named “Company of the Year” for the second year running in the English Language daily category at the Corporate Social Responsibility (CSR) Malaysia Awards 2018 held here yesterday.

Present to receive the award from CSR Malaysia chairman Datuk R. Rajendran was Star Foundation trustee Datuk Dr Mohd Aminuddin Mohd Rouse.

Earlier, Deputy Prime Minister Datuk Seri Dr Wan Azizah Wan Ismail launched the CSR Awards 2018.

Good deeds recognised: Dr Mohd Aminuddin (centre) receiving the award from Rajendran and CSR Malaysia co-chairman Lee Seng Chee at the awards in Kuala Lumpur.
Good deeds recognised: Dr Mohd Aminuddin (centre) receiving the award from Rajendran and CSR Malaysia co-chairman Lee Seng Chee at the awards in Kuala Lumpur. 

Dr Mohd Aminuddin highlighted four of Star Foundation’s many CSR initatives – Medical Fund Pro­gramme, Wheelchair Programme, contribution to NGOs and the Star Golden Hearts Award.

“We are very happy to receive this CSR Award and will continue with all the wonderful work we have done in the Star Foundation,” he pledged.

In 2017, the Star Foundation donated about RM856,000 to various non-profit organisations nationwide, while the Medical Fund Programme raised over RM100,000 through donations from both the public and Star Foundation to help three young patients suffering from serious health complications.

In her keynote address, Dr Wan Azizah, who is the Women, Family and Community Development Minister, said corporations had a big role as agents of change in the new Malaysia.

She commended business leaders who strived to do more beyond their key performance index and bottom line.

“In this world of KPIs and financial returns, we often create leaders who are myopic and short term.

“We need leaders who participate in CSR because they believe in it, not because it is mandated by the authorities,” she added.

Dr Wan Azizah said Malaysia’s approach to social welfare programmes would change from merely giving handouts to creating opportunities for the needy to become self-reliant.

“Rather than focusing on aid programmes, we are moving towards national policies that empower communities in need and provide the needy with tools to become valuable contributors to our nation and economy,” she said.

A total of 34 Malaysian companies – which included AirAsia, LeBLANC, Hard Rock Hotel Penang and Sin Chew Media Group – were honoured at the event.

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