A helping hand to use tech effectively

PETALING JAYA: By now, who doesn’t know that technology is the way forward. But in order for business operators to use it effectively and successfully via the right platform and know-how, there’s no better way than to learn from leading industry players.

Mobile strategy, social media, digital options, cashless economy are crucial elements that drive the survival and success of today’s technology-driven business landscape.

For start-ups and SMEs (small and medium enterprises) striving to employ those strategies to have a competitive edge, a series of workshops organised by Star Media Group will help them grow their business and network with entrepreneurs and experts.

SOBA LAB, organised in support of the growth of small businesses, is held in conjunction with Star Outstanding Business Awards (SOBA) 2018.

As part of the upcoming workshops, three speakers from different industries who have seen a successful integration of the digital element into various aspects of their respective business will host a panel discussion titled “Technology: The Engine of Change”.

They are Digi chief business officer (business division) Eugene Teh, PKT Logistics Group CEO and managing director Datuk Michael Tio, and RHB Bank head of group transaction banking Chung Chee Kai.

RHB will also be running its Biz Clinic at SOBA LABs to provide workshop participants with a free financial health check. Those who wish to take advantage of this service are required to bring documents such as bank statements of the past six months and financial statements from the last two years.

The LAB will kick off in Penang on July 18 at MSOGO Co.Workspace, Prangin Mall, followed by MU Hotel in Ipoh (July 25), The Puteri Pacific Johor Baru (Aug 1) and Menara Star here (Aug 8).

LAB participants will also be able to network with and learn from other entrepreneurs, including Lexis Hotels & Resorts president Mandy Chew (Penang), Chriszen Malaysia managing director Mandy Leong (Ipoh), Proguard Technologies CEO and chief financial officer Datin Cindy Choh and chief operation officer Datuk Lee Ngai Mun (Johor), and Sirius International founder and CEO Anne Tham (PJ).

Entry to SOBA LAB is free of charge but seats are limited. Inte­rested participants are encouraged to register at­2018 to secure a seat on a first come, first served basis.

There will also be a SOBA Helpdesk at each location to cater to those interested to know more about SOBA.

SOBA is open to all local enterprises that are not part of a multinational group or listed group incorporated in Malaysia with foreign equity not exceeding 50%. Those who wish to participate may obtain the Awards submission pack from The Star or download the forms from the SOBA website.

Deadline for entries is Oct 19.

SOBA 2018 is organised by Star Media Group with Digi, PKT Logistics Group and RHB Banking Group as main sponsors, Credit Guarantee Corporation as co-sponsor, Matrade as official trade promotion partner and New World Petaling Jaya Hotel as official venue.

It is endorsed by the International Trade and Industry Ministry, supported by Bursa Malaysia and audited by BDO with 988, Suria and dimsum as official media partners.

For more information, call The Star Events Business Unit at 03-7967 1388, ext. 1432 (Jasmine) / 1857 (Pei Wen) or visit

SOBA , Star Media Group