Providing a platform to help students shine

  • Nation
  • Monday, 09 Jul 2018

Generous gesture: Beh (right) presenting the mock cheque to Star Media Group advertising and business development deputy senior general manager Lydia Wang.

PETALING JAYA: In this day and age, young Malaysians have access to a multitude of channels to showcase their talents, interests and new ideas.

“They can take a video of what they do or want to create, send it out and it will be seen.

“However, they need to have a good command of English to better present themselves and be able to stand out and be noticed and considered,” said Magnum Group CSR head Beh Swan Swan after presenting a mock cheque for the English for Better Opportunities (EBO) project by the Star Media Group.

The sponsorship will go towards providing education pullouts – Newspaper-in-Education (NiE) and Step Up – to 20 schools, as well as workshops aimed at enhancing speaking skills under the EBO project.

This new initiative provides a platform for youths to immerse themselves in an English language environment.

NiE and Step Up are language resources, published weekly and bi-weekly respectively, by The Star.

Students and teachers will be taught skills they can pick up from the newspaper and confidence building workshops.

“We are doing this because we believe in this programme. EBO does more than just help students improve on language. It helps build confidence and speaking skills in youths. We think that the holistic approach of this programme is very good,” said Beh.

“We feel that opportunities like this should be given to young people because they really need them. Whatever we can do to supplement what they learn will go a long way.

“What they currently learn in school is not enough to help them when they come out to work. EBO helps them to develop an interest in the language.”

Beh also hopes that more companies would join in on the effort.

“We believe in this tagline: Not everybody can do everything but everybody can do something. Much has been said about the problems with our education system. While waiting for the policy makers to decide how to resolve it, we, as stakeholders, will need to help in our own way,” she said.

“We face challenges in recruiting new staff with the ability to converse and write well and if we don’t take a proactive stance to help, we will forever be complaining.

“This collaboration with The Star comes as an apt opportunity for us to do something about it.”

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