Gobind: RTM has sponsorship for half the RM30mil to air World Cup matches

PUTRAJAYA: Half the total cost for the rights to air 2018 World Cup matches has already been covered by sponsorships said Communications and Multimedia Minister Gobind Singh Deo (pic).

He said that Radio Televisyen Malaysia (RTM) has already obtained RM15mil of corporate sponsorship so far for the telecasts, and is still sourcing for more sponsors. 

Gobind said the actual cost of the broadcast license was RM30mil, which is RM10mil less than the ceiling rate placed by the Government.

“We have already obtained RM15mil in sponsorships from companies, the full list of which will be provided at a later date. 

"RTM is working on getting sponsorships for the remaining half of the cost,” he told a press conference here on Thursday (May 31).

The Government had initially allocated up to RM40mil to broadcast 41 of the total 64 World Cup football matches for free via RTM.

Out of the 64 matches, the national broadcaster will show 41 matches, out of which 27 will be live and 14 delayed.

"This will be a platform for RTM to do the telecasts so that all Malaysians can watch it," he added.

He said that he had received an official letter from one of the companies offering the live packages stating that the cost of the telecast of 41 World Cup matches is actually RM30mil, and not RM40mil.

The 2018 FIFA World Cup will take place in Russia from June 14 to July 15.

Earlier at the same press conference, Finance Minister Lim Guan Eng justified the cost of buying the rights, saying it was a huge international sporting event.

“Also it is only four years once, and we see it as a worthwhile expenditure because most of the cost can be recouped through sponsorships,” he said.

Previously, it was reported that the Government would try to have direct negotiations to reduce the overall cost of broadcasting matches of the World Cup.

The Star reported that there are two types of broadcasting rights for the tournament – Pay TV and Free-to-Air. Astro, which has Pay TV broadcasting rights to all 64 matches, is offering them live in high definition.

Article type: metered
User Type: anonymous web
User Status:
Campaign ID: 1
Cxense type: free
User access status: 3

Did you find this article insightful?


Next In Nation

Man charged with murdering father in Seremban
Source: Voting on Budget 2021 likely to be delayed to Nov 30
Floods: Keep an eye out for your loved ones, says Perak MB
Border shootout: Patriot salutes GOF units for their bravery and sacrifice
Terengganu flood worsens as water levels and number of evacuees continue to rise
Trio injured in accident involving two cars
Flood season is sick season: Melaka govt takes steps to stop spread of diseases
‘Nothing spared in glove factory probe’
Fear rising in Klang amid glove factory cluster
Top Glove working with authorities to fight pandemic

Stories You'll Enjoy