BENTONG: Participating in the National Blue Ocean Strategy (NBOS) Fiesta Mesra Rakyat has brought in real profits for Siti Nora Mohd Noor.
The chief executive officer of Mysns Food Sdn Bhd said sales of her muruku could reach RM1,000 to RM2,000 a day.
“The Government, through the Federal Agricultural Marketing Authority (Fama), has helped small entrepreneurs like me tremendously.
“I always sign up for local and international fairs like this and attend various training courses to learn how to market my products,” she said.
Siti Nora, 39, was among the traders selling agricultural products and food items at attractive prices at the “My Best Buy” fair, as part of the NBOS Fiesta Mesra Rakyat Pahang 2018.
Mohd Noor Khassim, 47, was enjoying brisk business with customers buying his “Perlis Sunshine” (mangoes), jambu batu lohan (guava) from Muar and pineapples from Simpang Renggam.
“Fama knows I can be trusted to bring in a lot of fruits, so I always get invited to participate,” he said.
The hot weather prompted the visitors to make a beeline to stalls selling iced beverages and desserts.
Razali Abu, the proprietor of Papa Sweet Home Corner, attracted visitors with his cendol kuali – cendol serves in a small kuali.
“We wanted to do something different when we started our business.
“We chanced upon a stall in Pasir Gudang serving mee goreng in a kuali, so we were inspired to do the same,” he said.
His cendol, sweetened by a syrup made of gula Melaka, gula Terengganu, granulated sugar and brown sugar, is topped with sliced fruits.
Held at SM Agama Persekutuan Bentong in Felda Mempaga here, the NBOS Fiesta attracted some 6,000 visitors from near and far yesterday.
About 80 government agencies took part to make the event a success, setting up booths to introduce various government programmes and initiatives to the rakyat.
Bentong MP Datuk Seri Liow Tiong Lai said the Government had “brought Putrajaya to Mempaga” via NBOS Fiesta.
“NBOS is a people-centric transformation initiative introduced by Prime Minister Datuk Seri Najib Tun Razak.
“It aims to boost service delivery. An important feature of NBOS is huge savings as all parties work together and break down the silo mentality,” he said.
More than 100 NBOS initiatives have been implemented since NBOS was introduced in 2009 to address a range of economic and social issues.
These involved ministries, agencies and the private sector, which got together on a voluntary basis to develop initiatives that were of high impact, low cost and rapidly executed.
Liow, who is also MCA president, said a well-known initiative of NBOS is the 21 Urban Transformation Centres (UTC) nationwide, which has received 60 million visits so far and recorded a savings of RM2bil.
UTC Pahang has recorded 6.5 million visits, he added.
UTCs, which operate from 8am to 10pm, bring key government and private sector services under one roof, including Immigration, Road Transport Department and National Registration Department.
Liow said he would put in an application to open a mini UTC in Bentong town for the convenience of the people.
Among the NBOS projects in Bentong are special assistance for orang asli students and its “tourism town” status.