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Graduate’s ginger business adds online push to traditional sales


Big sales: Patrick with a huge piece of ginger root harvested from his farm last year. Ginger products can also be purchased via online web stores.

Big sales: Patrick with a huge piece of ginger root harvested from his farm last year. Ginger products can also be purchased via online web stores.

BENTONG: Armed with a degree in marketing management, Patrick Khoo returned home to join his father in ginger farming, aspiring to take the famous Bukit Tinggi variety – noted for its spicy and flavourful bite – to greater heights.

The Universiti Malaysia Tereng­ganu graduate and third-generation ginger farmer recently gave his homemade ginger powder a digital push.

   

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