KUALA LUMPUR: From inside an old printing factory, there emit the sounds of Chinese drums and cymbals, vibrant music and a chattering, excited crowd.
Organised every month since August last year, Riuh curates a variety of pop-up stores and food stalls, creative workshops and live performances on the grounds of Art Printing Works Sdn Bhd in Bangsar.
Riuh chief operating officer Melissa Low said each event ran over one weekend each month, with a different theme to keep the interest and excitement of visitors.
For the month of February, the theme is “Gong Xi” in light of the Chinese New Year festival.
“With the different theme, we have different content as well. The pop-up stores would be different. We rotate them so you don’t get them back to back,” she said, adding that the event was supported by cultural economy development agency Cendana.
Low said the creative platform, which was opened this weekend, aimed to build visibility of the work of creative professionals by showcasing home-grown products and talent.
One of the vendors includes Chubbeecloud owner Edmund Lee, who sells marshmallows with printed customised images.
“We have our Chinese New Year product, the Fortune Mallow, which sells for RM78 a box,” he said, adding that the designs included dog cartoon images, tangerine and firecrackers.
Another vendor, Sa Lang Design co-founder Wilden Tan, inspires nostalgia by selling iron-on patches for bags and T-shirts with uniquely local designs such as a Malaysian street sign, nasi lemak and kopi.
They also released a Chinese New Year-related series of patches, with images of Yeo’s drink packet, Cap Tangan groundnuts packet and the Pop-pop snapper box.
The event also boasts of live performances such as a lion dance and a Chinese mask change act.