KUALA LUMPUR: The #DaretoCare campaign hits the streets again as the second batch of 50,000 Star newspapers enveloped in brown paper bags are being distributed across the Klang Valley today.
With just a month left to go, both Star Media Group and SkyWorld Development Group are encouraging more Malaysians to fill the paper bags with essential items to help the less fortunate.
Since the campaign’s launch on Dec 13, 2017, the property developer has been getting positive response from the public at all four of its property galleries.
SkyWorld founder and group managing director Datuk Ng Thien Phing said business partners, friends, families and even the public have called to enquire and express their intention to drop off their donations after the New Year.
“We understand that many of us were away on holiday or busy with the festive preparations in December but we are grateful to see Malaysians responding to this campaign,” he said, adding that more than 200 donors have responded to the campaign.
Ng praised Malaysians for their generosity.
The property developer also recorded a 6,000-increase in visitorship to SkyWorld’s website in the past month as they searched for information about the campaign.
Aside from individual donors, Ng said it was heartening to see associations like the Lions Club of Puchong doing its bit for charity.
The club reached out to youths and children by contributing 20 sets of school supplies – school bags, shoes, socks and pencil cases.
“Associations and organisations should encourage their members through their extensive network to step forward and put a smile on the faces of the less fortunate,” said Ng.
From the contributions that have poured in, items donated mostly are canned food, noodles and soap.
Ng hopes that donors will also give non-food essentials, listed on the website, such as detergents, insect repellents as well as adult diapers and sanitary pads.
“People can still donate regardless of the brown bag as it is just a symbol of hope in encouraging people to ‘bag and gift’ what they can,” he said.
Since the founding of SkyWorld, it has been championing many philanthropic initiatives, including pioneering the first QLASSIC quality affordable homes under its successful SkyAwani series in Kuala Lumpur.
The property developer is one of the biggest contributors to the Federal Government’s affordable housing programme known as “Rumah Mampu Milik Wilayah Persekutuan” or Rumawip.
#DaretoCare is a joint charity initiative championed by Star Media Group and SkyWorld Development Group to address the needs of welfare homes in Malaysia.
The campaign encourages the public to give and help the less fortunate by filling gifts or donations of essential items in the brown paper bags.
The filled bags can be dropped off at SkyWorld’s property galleries in Sentul, Setiawangsa, Bukit Jalil and Setapak, after which from now until Feb 15, where the developer will collect and distribute the items to selected welfare homes.
Alternatively, donors can also get the paper bags at any of the property galleries, or drop off the donations directly.
For details, visit www.skyworld.my/#daretocare or email firstname.lastname@example.org.
As a token of appreciation for the donors, SkyWorld will give away GSC movie tickets when they make their donations. Terms and conditions apply.