Festival for the King of Fruits: Bentong MP Datuk Seri Liow Tiong Lai witnessing a mock cheque presentation between Gavin Kwok (second from left) founding group partner of Nature Goodness and Mbrace chairman Datuk Seri Alex Chua (right) to sponsor the Malaysia International Durian Cultural Tourism Festival. With them is Senator Datuk Indera Hoh Khai Mun.
BENTONG: The upcoming Malaysia International Durian Cultural Tourism Festival is set to become a key event to promote Bentong's tourism attractions to the world.
Bentong MP and MCA president Datuk Seri Liow Tiong Lai said the event was a game changer for tourism in the district and could have a multiplying effect on the country's tourism industry.
"This is a tipping point to promote Bentong as an international tourist destination, especially for tourists from China," he said at a press conference here on Thursday (Nov 9).
The fruit festival, which will be held from Nov 25 to 26, is organised by MCA's Belt and Road Centre (Mbrace) in collaboration with the Hunan Broadcasting System Company's Mango Entertainment.
It is estimated that about 50,000 local and international tourists will be visiting Bentong for the festival.
"They can look forward to enjoying prized fruits from Bentong's durian farmers and I'm happy to hear that resorts around the district are reaching full occupancy as the event draws near," he said.
Liow said he hoped that the event will be an annual affair in the district which is famous for the delectable Musang King durian.
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