NOBODY wants to hear of a price increase. Certainly, a newspaper is never eager to raise its cover price, no matter how small the amount. Which is why it has been almost 15 years since the cover price for The Star from Monday to Friday had gone up. And the last time we increased our weekend editions’ cover price was in May 2007.
We have done all we can to maintain those prices, absorbing numerous cost hikes over the years instead of passing them on to our readers. Compared with a decade ago, we are paying significantly more for major expenses such as salaries, newsprint, electricity, water, transportation and commissions.