Think outside the box, content providers told

PETALING JAYA: Malaysian cultural content providers should not confine their products and services to cater only to the local or South-East Asian market, said Minister in the Prime Minister’s Department Datuk Seri Dr Wee Ka Siong.

“There is not enough being done to export our cultural content to other media markets because those markets also crave for new media experiences,” he said in his speech at the memorandum of understanding signing ceremony between Star Media Group Bhd and Shanghai Media Group yesterday.