Yeoh’s safety message seen worldwide


  • Nation
  • Friday, 28 Jul 2017

PETALING JAYA: Posters of Tan Sri Michelle Yeoh have appeared in bus stops all over London for a campaign to remind road users about the importance of using child safety seats.

In a recent Facebook post, Yeoh said the posters could be seen in London and Australia.

“Road safety is crucial for all of us,” said Yeoh, as she uploaded a photograph of the poster on her site.

Vital message: Yeoh promoting the use of a child seat in a poster displayed at a bus stop in London.
Vital message: Yeoh promoting the use of a child seat in a poster displayed at a bus stop in London. 

Yeoh is currently Safe Steps Road Safety Ambassador, Global Road Safety Ambassador for the UN Decade for Road Safety 2011-2020.

She is also the spokesperson for the International Automobile Fede­ration (FIA) High Level Panel for Road Safety.

She is the United Nations Development Programme (UNDP) Goodwill Ambassador as well.

In a 40-second video released by the FIA, Yeoh can be seen educating viewers to protect children, as 500 children die on the road every day.

She called on viewers to ensure that each child fastened on his safety belt and that younger children were seated on a child safety seat when travelling in a vehicle.

Previously, Yeoh also appeared in a series of 60-second educational videos and a 45-second video for the Safe Steps Road Safety campaign highlighting why road safety is a crucial issue.

Yeoh has starred in critically acclaimed films such as Crouching Tiger, Hidden Dragon; Tomorrow Never Dies (James Bond movie); The Lady and Memoirs of a Geisha.

She is also set to appear in the upcoming film Crazy Rich Asians, and television series Star Trek Discovery.

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