Wong: The Star creating a project for the whole family


KUALA LUMPUR: It is time for all Malaysians to fly the Jalur Gemilang with pride and love for the nation, says Datuk Seri Wong Chun Wai, group managing director and CEO of Star Media Group.

“The flag is a symbol of our nation.

“It reminds us that we are a greatly diverse, multiracial country, and we should celebrate the things that make us who we are,” he said.

In fact, he said, Malaysians should take raising the flag a step further – they should make it their own.

With that in mind, Star Media Group has launched the Raise The Flag campaign.

Special four-page spreads, starting from July 24, will enable Malaysians to cut out and assemble their own flags.

“We wanted to make these mini flags available and accessible to everyone.

Doing it with pride: Wong with the mini Jalur Gemilang that will be printed for the Raise The Flag campaign.
Doing it with pride: Wong with the mini Jalur Gemilang that will be printed for the Raise The Flag campaign. 

“It’s a good way to be creative, to create a project for the whole family to come together.

“Children can do it in school, and it’s great for corporate offices as well,” said Wong.

On the same day, there will also be a T-shirt template included in the newspaper centrespread. Decorate it with a Malaysian motif and be photographed “wearing” the T-shirts while holding the flags and hashtag #RaiseTheFlagMY on social media. Prizes await the best photos.

Wong said Star Media Group wanted to celebrate both National Day and Malaysia Day in a meaningful way, over its multiple platforms of print, online, TV and radio.

“It’s been 60 years since the Declaration of Independence, what a milestone.

“When Sabah and Sarawak helped us form Malaysia in 1963, our nationhood was achieved – without them, there is no Malaysia,” said Wong.

He added that the road leading to the country’s independence should be viewed with pride.

“Our independence from the British was negotiated, peacefully, by a multiracial group, strongly reflecting our society today.

“Without wanting to sound cliched, I think Malaysians are a lucky lot, and we often take that for granted.

“Since 1957, Malaysians have demonstrated much resilience and acceptance.

“There have been contentious issues, but I think these have been amplified by social media – even in the midst of all the clamour, Malaysians exercise restraint and don’t go overboard.”

Wong said Malaysians should remember that a nation is made up of its people.

“Malaysia belongs to the ordinary people, it belongs to us.

“It’s important for all Malaysians, as the stakeholders, to have a say in how the country is run.

“That is why Star Media Group has always pushed for moderation in a multicultural and multireligious country.”

Raise The Flag will run from July 24 right up until Malaysia Day on Sept 16. The main sponsor for the campaign is Aset Kayamas Sdn Bhd, the co-sponsor is Malaysian Resources Corporation Bhd and the partners are Sunsuria Bhd and Mydin Mohamed Holdings Bhd.

Under the campaign, the Ride For Malaysia cycling event, organised by Star Media Group and Sunsuria Bhd, will be held on July 30 at Sunsuria City in Sepang.

“We feel that this event is particularly important in the run-up to the 29th SEA Games and the ninth Asean Para Games, which Malaysia is hosting,” said Wong.

The SEA Games will run from Aug 19 to 30, while the Asean Para Games is from Sept 17 to 23.

“We hope that some of our sportsmen will also be flying our flags during the march-past,” said Wong.

To bulk order the special July 24 issue or any of the special Raise The Flag issues slated for July 28, Aug 12, Aug 18 and Sept 14, contact The Star’s Customer Care unit at 1-300-88-7827 (Monday to Friday, 9am-5pm).


   

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