PETALING JAYA: PPAP doesn’t just mean Pen-Pineapple-Apple-Pen anymore.
In collaboration with the Japanese Foreign Ministry, Japanese comedian Piko Taro has adapted his hit song to raise public awareness of the United Nations’ sustainable development goals (SDGs).
The original became a viral sensation last year after pop prince Justin Bieber tweeted that it was his favourite video.
In its updated lyrics, the song explains that PPAP stands for "Public-Private Action for Partnership”.
Titled “SDGs”, it refers to the 17 sustainable development goals adopted by the UN in the 2015 summit, where global issues such as gender equality, climate change and zero hunger were identified for future action by the international community.
The name of the global organisation also fits right into the new version, as Piko Taro sings: “I have a pen, I have a book, UN (United Nations), education.”
In mid-July, the UN will hold a meeting in New York, where member nations report on the progress of their efforts.
Piko Taro will accompany Japanese Foreign Minister Fumio Kishida to the Big Apple, where the “SDGs” version of the song will be performed for a Japan-hosted reception at the UN headquarters.
The ministry is also reportedly working with Yoshimoto Kogyo, an entertainment conglomerate, to get its stable of comedians to explain the initiative in layman's terms.
Prime Minister Shinzo Abe heads the SDG promotion headquarters, which was established in May 2016, to ensure a whole-of-government approach to implementing the UN’s 2030 Agenda for Sustainable Development Goals in a comprehensive and effective manner.