KUALA LUMPUR: Popular artiste Noor Neelofa Mohd Noor is among the 10 young changemakers joining the ranks of the National Transformation 2050 (TN50) ambassadors.
Youth and Sports Minister Khairy Jamaluddin said they were chosen based on their credentials as experts in their respective fields, their contributions to the nation and also their far-reaching influence on the youth.
“I have high confidence in them. I believe that each one of them has their own influence over youths and we want to leverage on this,” he said at a press conference to unveil the final batch of TN50 ambassadors.
He said there was a need to appoint ambassadors from different fields, including entrepreneurship, music, arts, volunteerism, and science, as young Malaysians have diverse interests.
“To ensure that TN50 reaches the rural communities, we also select those who originate from such places or work there,” said Khairy.
He added that the ambassadors were free to do TN50 tasks at their own time and it could be as simple as asking their followers about their thoughts online.
Noor Neelofa, who has close to five million followers on Instagram, said she would utilise her social media platform to play her part as an ambassador.
“People feel that they’re not needed or involved in the discussion about the future but I want them to realise that they too play a role.
“I believe that the amount of followers I have on social media would make it easy for me to spread the message,” the artiste, who was named in the Forbes 30 Under 30 list for her stellar success in retail business and e-commerce, said.
The other ambassadors include Arthur Joseph Kurup, the Sabah United People’s Party deputy president who was appointed to the board of directors for the Sabah Town and Housing Development Board in 2016; Universiti Kebangsaan Malaysia senior lecturer and religious speaker Datuk Dr Izhar Ariff; Iban musician Gabriel Fairuz Louis; Angkatan Belia Islam Malaysia activist Jufitri Joha; and fitness entrepreneur Ben Uzair, who founded fitness centre JuaraGym.
The rest were visual artist Anniketyni Madian; human capital development and professional education entrepreneur Dr Juliana Alut Lim; volunteer initiative Help Somebody founder Dr Esther Michael and Reef Check Malaysia assistant programme manager Nadhirah Mohd Rifai.
Arthur said TN50’s strength is that even those in rural areas can join the conversation and air their views.
“I would like to create more awareness and make sure that the future we create is a holistic one,” he said.
Help Somebody’s Dr Michael said the country would transform not based on what the ministers say but rather, the people’s aspirations.
Jufitri said he would help to foster “future-smart youths” and help them realise their roles in shaping the future.
These 10 youths joined the 13 ambassadors named in April, bringing the total number of TN50 ambassadors to 23.