SMEs told to tap into Asean e-commerce market

Dr Wee, Lee and Tam at the launching of Maxx N

KUALA LUMPUR: Local small and medium enterprises (SMEs) are told to penetrate the Asean e-commerce market and not rely solely on the local market.

Minister in the Prime Minister’s Department Datuk Seri Dr Wee Ka Siong said Asean has a vast population, with growth up to 700 million in the near future.

"This increasingly sophisticated and rich consumer market should be and must be the goal post for Malaysian SMEs,” Dr Wee said after the launch of the Maxx N’ Go app, which provides door-to-door engine oil change service, at Royale Chulan Hotel on Thursday.

He said Asean’s e-commerce accounts for just about 1% of the world global e-commerce sales estimated at more than US$1 trillion (RM4.33 trillion).

He complimented the Maxx N’ Go app which saves the travelling time of road users to workshops to change engine oil.

MaxxOil is an American engine oil producer.

Citing e-hailing apps like Uber and Grab as examples, Dr Wee said such mobile apps can transform industries.

“Developing these solutions is the kind of thinking that translates innovation and creative problem solving into products and services that mobile users and consumers can adopt and enjoy while bettering their lives,” he said.

"The whole world is changing, it won’t wait for us to catch up,” he added.

He said mobile apps should not just be a gimmick of SMEs.

“It has to properly complement your whole brand message and company vision, why your customer should choose your company among hundreds and why they should select your products.

“It must be an integral part of your brand and product,” he said.

Dr Wee said Malaysia has a mobile market penetration of 24 million, out of a population of 31 million.

Also at the launch was Maxx N’ Go app ambassador and badminton player Datuk Lee Chong Wei and MaxxOil Malaysia founder Patrick Tam.

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