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Health restrictions point Jesrina to gap in the market for people with allergies


Making lemonade out of lemons: ‘Have faith that the tough times are paving the way for great things to come,’ says Jesrina, co-founder of PurelyB in Kuala Lumpur.

Making lemonade out of lemons: ‘Have faith that the tough times are paving the way for great things to come,’ says Jesrina, co-founder of PurelyB in Kuala Lumpur.

KUALA LUMPUR: Finding her way back to wellness after suffering various allergies paved the road to success for health and wellness portal PurelyB co-founder Jesrina Arshad.

The former Astro assistant vice-president of digital marketing had rashes, indigestion and bouts of flu. In 2015, she discovered she was allergic to gluten, wheat, dairy, egg and seafood – all the works, really.

   

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