WOW campaign is a toast to women


PETALING JAYA: Ladies, it’s your time to shine!

This International Women’s Day, Star Media Group celebrates Malaysian women in a big way with the WOW – Women do Wonders campaign.

The company’s very first all-about-women campaign was launched by Star Media Group managing director and chief executive officer Datuk Seri Wong Chun Wai, The Star editor-in-chief Datuk Leanne Goh, former managing director and CEO Datin Linda Ngiam, and AirAsia Berhad CEO Aireen Omar at a ceremony in Menara Star yesterday.

AirAsia is Star Media Group’s partner for the month-long celebration, and Aireen hopes the collaboration would create awareness of the many strong women in Malaysia who have made a difference.

“Girls can do as well as boys, so let’s give them the necessary education, support and exposure that they need to be the best they can be,” she said, adding that it is really important for women to have strong support from their family and the community.

In her speech, Goh said things have changed significantly in the media industry since she joined The Star in 1984.

“Back then, it was mostly male editors who populated the newsroom.

“If you take a walk in the newsroom today, you’ll see that women dominate. There are 12 women editors and six male editors at Newsdesk,” she said.

Over the years, The Star has also championed several women’s issues.

I am woman, hear me roar: The ‘SOL Sistars’ delighted the crowd with an upbeat flash mob performance during the launch.
I am woman, hear me roar: The ‘SOL Sistars’ delighted the crowd with an upbeat flash mob performance during the launch.

In a landmark move, the women spearheaded efforts in 1998 to introduce a sexual harassment code in the Malaysian workplace. Talks were initiated and a handful of women activist groups united at The Star office for a loud and passionate discussion.

“By having women in positions of power on the editorial floor, we have been able to reshape how stories of women are treated, with more equality and less sexist overtones,” she added, praising Wong for being a strong supporter of women and the driving force behind the campaign.

Today, women have a marked presence in Star Media Group, with six women heading 11 departments – such as Editorial and Digital Content – and 74 women holding managerial positions and upwards.

Goh also commended Ngiam, who is the sole female board member of Star Media Group, for breaking the glass ceiling and helping others to do likewise.

“She is working hard to increase that percentage from 15% to 30%!” said Goh.

In support of WOW: (From left) Caring Moms WOW bazaar panel speakers Mejar Shera Ann Bosco and Jesrina Arshad, panel moderator Low Ngai Yuen, Star Media Group content development chief operating officer June H.L. Wong, Wong, Aireen, Ngiam, Resorts World Genting vice-president of resort communications and public relations Katherine Chew, SEGi University & Colleges vice-president of sales and marketing Dr May Heong, Star Media Group chief revenue officer Lim Bee Leng and Goh.
In support of WOW: (From left) Caring Moms WOW bazaar panel speakers Mejar Shera Ann Bosco and Jesrina Arshad, panel moderator Low Ngai Yuen, Star Media Group content development chief operating officer June H.L. Wong, Wong, Aireen, Ngiam, Resorts World Genting vice-president of resort communications and public relations Katherine Chew, SEGi University & Colleges vice-president of sales and marketing Dr May Heong, Star Media Group chief revenue officer Lim Bee Leng and Goh

She also credited Ngiam, who was general manager (advertising and business development) more than 20 years ago before becoming the company’s first female CEO, along with former group chief editor Datuk Ng Poh Tip with bringing The Star to new heights. Ng was notably the country’s first female group chief editor.

Guests at the launch were also treated to an energetic flash mob performance by the “SOL Sistars” (Sing Out Loud Sistars), a group of 28 across The Star’s different departments, who sang and danced to a women-empowerment mash-up of Helen Reddy’s I am Woman, Rachel Platten’s Fight Song and Independent Women by Destiny’s Child.

Readers can join in the fun and look forward to exciting giveaways all month, ranging from pampering sessions at the movies to fantastic gourmet getaways in Genting Highlands.

On March 26, enjoy a WOW day out with us at SEGi University at Kota Damansara here, where inspiring Malaysian women take centrestage with talks and the Caring Moms WOW bazaar.

For more information, visit www.thestar.com.my/wow/.

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