SHANGHAI: Malaysia will export more frozen durian and related products to China as the king of fruits continues its winning streak among the Chinese.
International Trade and Industry Minister II Datuk Seri Ong Ka Chuan said durians were well received for their sweet flavour.
“From the feedback of locals, the fruit also keeps their bodies warm, especially during winter,” he said, adding that there were many durian-based products to cater for all tastes.
Ong said a Malaysian company signed a memorandum of understanding (MoU) with its Chinese partner to bring more of the fruits here.
The MoU, signed between Malaysia’s Hernan Corporation and SunMoon Distribution and Trading, will see US$11.9mil (RM50mil) worth of durians exported to China over the next three years.
Ong, who witnessed the signing at the Malaysia Pavilion at the Food, Hotel, Catering (FHC) China event on Tuesday, said Malaysia hoped to achieve RM100mil in total trade transactions during the three-day exhibition.
“This is good exposure for our businessmen, especially small-and- medium entrepreneurs, because the exhibition is not only attended by the Chinese,” he said.
There are 2,350 exhibitors from 73 countries.
“It is an opportunity to network with other businesses and introduce our products to the world,” he said.
Forty Malaysian companies took part in the exhibition, which began on Monday, garnering US$4.64mil (RM20mil) in total sales on the first day.
Another MoU was between Detik Aturan and Ningbo Jingye to set up a warehouse for 60,000 tonnes of Empty Fruit Bunches (EFB) pellet worth US$10mil (RM42mil) annually for 15 years.
EFB is residue produced when palm fruit is taken from a fresh fruit bunch in the initial process of palm oil production.
The pellet will replace coal for burning in China.
Aladdin Group and Suzhou Lian Cheng Yi Hao Information Technology also signed an MoU for a marketing plan where aladdinstreet.com will promote halal products and services.
The project is worth US$30mil (RM126mil).
The Malaysia Pavilion is part of a month-long “Malaysia in Shanghai” programme to promote the country as a trade, investment, tourism and business destination.
Among the highlights are Taste of Malaysia food promotion, a contemporary art exhibition and a business matchmaking session to introduce over 90 Malaysian firms to Chinese and international sourcing houses.
Ong also launched the Malaysia Online Sales initiative to promote Malaysian products and services via JD.com, the second largest online shopping platform in China.
A total of 150 Malaysian companies comprising 185 brands took part in the programme.