GEORGE TOWN: Health and wellness continue to be on the minds of Malaysians, as the FitForLife fair, which is being held in Penang for the second time, shows.
On the second day of the three-day affair, even more turned up at the SPICE Arena to check out deals at the various booths, receive advice and attend talks and activities – all for a healthy lifestyle.
Deputy Health Minister Datuk Seri Dr Hilmi Yahaya, who launched the event yesterday, said he was happy to see more and more Malaysians indulging in various forms of physical activity and exercise, as evidenced by the increasing number of walks, runs and cycling events all over the country throughout the year.
“I would like to congratulate Star Media Group and Great Eastern Life on their efforts to create a platform to encourage all Malaysians to live healthier, better and longer lives.
“FitForLife is now a household name among Malaysians,” he added.
Dr Hilmi took a tour of the fair accompanied by Great Eastern Life Assurance executive vice-president and chief marketing officer Nicholas Kua and Star Media Group chief operating officer Calvin Kan.
Kua said they always believed FitForLife fair, which started in Kuala Lumpur five years ago, was the right platform to engage consumers in living great and getting fit.
He said it is vital for them to make their presence felt here as Penang is a “flourishing urban centre”.
“We are glad to have a signature event here as Penang is an important base for us.
“It demonstrates our aspiration to help customers in leading a healthier and better lifestyle.
“The idea of having a holistic approach, including organising fun activities, is the right way to engage consumers of all age groups,” he said.
Kua said besides FitForLife, they are also planning more activities to engage different segments of customers.
“Health and wellness will continue to be an area of interest for us,” he added.
Earlier, in his speech, Dr Hilmi said like in many countries, Malaysians are at risk of suffering from lifestyle-related conditions, which could lead to much-dreaded non-communicable diseases.
At the launch, a zumba fitness performance was also held.
Today’s programme kicks off with the 9.5km FitForLife Fun Run at 7.30am.
Early birds to the fair stand to win 500 goodie bags from Star Media Group while 200 members who flash their Live Great card and complete a fun exercise will enjoy complimentary cold-pressed juices courtesy of Great Eastern.
Experts will be on hand to share ideas of leading better and healthier lives in a series of Live Great Talks.
This year’s theme Get Fit. Live Great! is to inspire Malaysians to lead a healthy lifestyle and adopt a holistic approach that includes physical and mental fitness, financial health and general fitness.
FitForLife Penang 2016 is organised by Star Media Group with Great Eastern Life as the exclusive event partner.
Other sponsors include Nestle Omega Plus (official wellness sponsor) and Guardian (healthcare provider).
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