PUTRAJAYA: Prime Minister Datuk Seri Najib Tun Razak launched the "Begin Your Day with Honey" campaign to promote honey as daily health food.
The Agriculture and Agro-based Industry Ministry said in a statement the campaign is aimed at instilling awareness among the public on the benefits of honey for health, fitness and beauty.
Its Minister, Datuk Seri Ahmad Shabery Cheek, said Malaysia would hold a massive promotion of its local stingless bee honey as the country's first super food at the Food and Agriculture Organisation of the United Nations.
"The Malaysian Agricultural Research and Development Institute (Mardi) is now in the process of formulating a standard for Malaysia's stingless bee honey so that the product can be marketed at international level like the manuka honey from New Zealand.
"The standard being worked out by Mardi will also help consumers to differentiate the pure and artificial ones," he told reporters after the launch of the campaign here.
Ahmad Shabery said 'Kelulut Walk' programme would be launched on National Sport Day on Oct 8 as part of the efforts to promote the nutritious value and benefits of stingless bee honey.
The ministry has appointed has Sabri Ali as kelulut ambassador who will walk for 50 days, covering 2,000 kilometres, to the various parts of the country, including east Malaysia, to promote the honey.
Ahmad Shabery said Sabri has been taking stingless bee honey not only as a health drink but to cure laceration and cuts on his legs by rubbing honey.Kelulut Walk 2016 will be organised in conjunction with the Malaysia Agriculture, Horticulture and Agrotourism Exhibition (MAHA) to be held from Dec 1 to 11 in Serdang. – Bernama