PETALING JAYA: The media and marketing communications industry need to proactively embrace change in order to succeed in an era marked by constant disruption and without being left by the wayside, a recent conference was told.
The XVII ABC Media Conference 2016, hosted by the Audit Bureau of Circulations of Malaysia (ABC) in Phuket from Sept 1-4, shed light on disruption, which has become a major challenge faced by marketers and media channels.
Already a subscriber? Log in.
Win a prize this Mother's Day by subscribing to our annual plan now! T&C applies.
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!
