KUALA LUMPUR: The quickest way to raise awareness on the need to protect endangered species is through vibrant and emotive art pieces.
The “We Are All Together” (WAAT) campaign founder Tey Keng Guan said such pieces attract immediate attention, especially when tear drops are added to the drawing.
“When children see the tear drop, they will naturally ask why the animals are crying. And adults will then have to explain why the animals are distressed.
“This is how we plan to raise awareness on 12 endangered species in Malaysia,” said Tey who initiated the WAAT campaign last year together with partner Abner Yap.
He said this after the opening of a nine-day WAAT Endangered Species Conservation World Tour programme at Berjaya Times Square here yesterday. The programme ends on Oct 18.
About 100 drawings and 45 sculptures of the 12 endangered animals in Malaysia are on display at the foyer.
The endangered species are the tapir, shark, mousedeer, rhinoceros, proboscis monkey, hornbill, Malayan tiger, pangolin, sun bear, Asian elephant and turtle and orang utan.
WWF Malaysia conservation director Dr R. Sundari said using creative artwork could be effective in driving home the urgent need to protect critically endangered species.
She also announced the first ever shark theme run in Malaysia, the “Fintastic Fun Run” to be held in Penang on Oct 16.
Shark Savers Malaysia leader Jonn Lu said sharks had survived on this earth for 450 million years. But human beings posed the greatest threat to their survival today.
Berjaya Times Square executive director Koh Huey Min said it was a pleasure working with renowned animal conservation organisations to raise awareness on the beauty and wonders of Mother Nature.
She said customers who spend RM200 in maximum two transactions on the same day could take home a limited edition tapir sculpture.