KUALA LUMPUR: Federal Agricultural Marketing Authority (Fama) is banking on the railway stations to double its “My Best Buy” sales of fresh produce.
Fama director-general Datuk Ahmad Ishak said they could capitalise on the huge market potential at train stations, as KTMB (Keretapi Tanah Melayu Bhd) recorded 60 million annual ticket sales.
“We are confident we can achieve this year’s target of increasing sales to RM14mil from My Best Buy programmes held at 60 locations,” he said.
He said this after opening the Fama Seasonal Fruits and Agro-based Industry Product Fiesta at KTM Kuala Lumpur on Friday.
Ahmad said the fiesta, during which consumers could enjoy relatively cheaper products, would be held at KTM KL on monthly basis.
“We are looking into the feasibility of using other stations to promote products fresh from the farm direct to the consumers,” he said.
Ahmad said it was more cost-effective to utilise trains to deliver fresh produce direct from farm to consumers.
“This compares to conventional systems where the goods change hands from farmers to wholesalers and retailers before reaching consumers, thus incurring additional costs,” he said.
Ahmad said they could even look into delivering by train freshwater fish from farms to urban dwellers
“Recently 54 tonnes of fruits including exotic fruits from Sabah (such as bambangan) were snapped up immediately when sold in Selayang.
“Some people were emotional when they got their hands on the exotic fruits from Sabah,” he said.
KTMB president Lt Datuk Sarbini Tijan said they would look into providing “Keretapi Pasar” to promote agro tourism.
“The rapid ETS (Electric Train System) is a hit,” he said.
Lt Sarbini said they were looking into various ways to keep KTM stations vibrant.
“KTM has been in business for 130 years and the demand is still high,” he said.