Salute to an O-utstanding brand

By DAVID TAN

The old Kun Kee Food Industries Sdn Bhd office located at Cheong Fatt Tze Road in the 1960s. (Inset) The logo for the popular Salute brand Kopi O.

HE is a man who deserves to be saluted.

When Datuk Seri Choot Ching Khoon left Hainan Island for Penang in 1938, he never imagined he would build a ubiquitous coffee brand that is still going strong.

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