Carving a niche in the beauty sector


Beautiful ambition: Jameson presenting his range of lipsticks and lip glosses during an event in London.

KOTA KINABALU: A childhood dream of making it in the fashion and beauty industry led Tuaran-born Jameson Juwily to leave his comfort zone and pursue his passion in a foreign land.

The 36-year-old Sabahan, who in recent years launched his own cosmetic brand in Britain, recalled watching beauty pageants and fashion shows on television as a child.

“I loved to look at how glamorous the models became, especially after they were dolled up and given the magic touch of make-up.

“I was so crazy about the fashion world that I decided to go overseas, learn from some of the best people in the industry and then create my own brand of cosmetics,” said Jameson, who has six siblings.

He did not think twice about leaving his hometown to pursue his childhood dream after completing his Computer Science studies at a college in Sarawak in 2000.

“The first six months of my life in London were not comfortable because of the harsh winter and dealing with foreign people.

“But I pulled through, made new friends and adapted well after I found a job as a court officer,” said Jameson, who also worked part-time at some of London’s most prominent department stores such as John Lewis, Selfridges and Liberty.

He attended the London College of Fashion to get a better understanding of fashion and beauty techniques.

He went on to pursue a Bachelor of Arts in (Hons) Advertising and Marketing Communications at the University of Greenwich.

In 2011, Jameson finally launched his own cosmetic brand – MYJ Beauty.

“I have a range of lipsticks and lip glosses under this brand so far, and the response over the past few years has been improving,” he said.

Prior to the launch, he tirelessly researched ways to create high-end mineral makeup products at a competitive price.

He managed to promote his products via roadshows and online. Today, MYJ (Make-up By James) Beauty is making a name for itself not only in Britain but also in Malaysia.

MYJ Beauty has been featured in magazines such as Vogue UK, Malaysia Nona, Pengantin, Wanita and Hijab.

Despite having lived in Britain for almost 13 years, Jameson has never forgotten his roots and occasionally returns to Tuaran to visit his family and friends.

For those who want to venture into business or follow their dreams, he advised them to do the necessary research first.

“You don’t want to give up on your dreams or be forced to stop it just because you did not do your homework, do you?”


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