Liow says rebranding of terminal not accurate, impractical or necessary

  • Nation
  • Thursday, 23 Jun 2016

KLIA2 terminal

PETALING JAYA: The ongoing debate between AirAsia and Malay­sia Airports Holdings Bhd (MAHB) on rebranding the KLIA2 terminal is “unnecessary and impractical”, said Transport Minister Datuk Seri Liow Tiong Lai.

All parties in the aviation sector should collaborate and work together for the benefit of Malaysia and the people, said Liow.

He added that it was also not practical or necessary to rename KLIA2.

“In the International Air Trans­port Association, KLIA2 is registered as part of KLIA’s official code, namely ‘KUL’. It is not practical, accurate or necessary to rename KLIA2.

“Names should not be changed for the sake of changing.”

He said in a statement yesterday that the brand name KLIA2 had been in use since its inception two years ago.

Liow said KLIA2 served as part of the Government’s plan to position Malaysia as an aviation hub within the region and internationally.

He added that KLIA and KLIA2, as well as the upcoming KLIA Aeropolis, were “crucial drivers” in the initiative to develop an “integrated, connected and competitive” KLIA Hub system.

Liow, who acknowledged AirAsia’s intention to brand KLIA2 as a low-cost terminal as part of its efforts to bring in more travellers, said his ministry was open to hearing proposals from the airline.

“The Government has always supported the nation’s low-cost carriers, particularly AirAsia.

“We are glad to have played a role in AirAsia’s growth to become one of the world’s largest low-cost airlines.

“This includes the provision of incentives such as lower passenger service charges.

“Indeed, we are committed to continue supporting and providing such incentives to encourage the growth of Malaysia’s low-cost airlines sector,” added Liow.

On Tuesday, AirAsia chief executive officer Aireen Omar said the group would embark on a rebranding campaign to rename everything from KLIA2 terminal to LCCT2, including promotional materials on its website, tickets and even taxi services.

This is despite MAHB saying “no” to the plan last week.

AirAsia was forced to relocate its operations to KLIA2 from LCCT in 2014.

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