PETALING JAYA: The Anugerah Pilihan Online 2016 (APO2016) is a platform to gauge how popular an artiste is on the digital medium, said singer Indah Ruhaila.
Indah, whose real name is Siti Ruhailah Hussin, 29, said social networking sites such as Facebook and Instagram had become important medium for artistes to widen their influence as well as further their careers.
“Organising award ceremonies such as the APO2016 can help a new artiste like me to see where I stand among the other celebrities.
“Now, it is the digital era.
“We, as artistes, cannot remain at the same pace as before and should move in tandem with the change of technology,” she said.
The inaugural APO2016, which was launched on Thursday, is the first award ceremony by the Star Media Group Berhad to acknowledge individuals who have made a difference on social media.
The event is organised by Star Media Group’s Malay-language portal mStar and Suria FM, a radio station under the group, with Dnars as the main sponsor.
Eighteen awards in three categories – entertainment, sports and lifestyle – will be up for grabs.
The main APO2016’s awards show will be aired live by RTM via TV2 on April 30 at 9pm.
Indah, who is nominated for the Best Female Singer Online Choice Award, said she was happy to be in the running and would be using her social medial accounts to promote the APO2016 as well as get her fans to vote for her.
“Getting nominated is already great news for me. Win or lose is the name of the game. Even then, as an artiste, I will ask my fans to give me their votes,” said the former Akademi Fantasia 2013 finalist, whose next single is set to be launched by mid-year.
Fans can nominate and cast votes for their favourite personalities at a special website, http://apo.mstar.com.my
Nomination period for the awards – themed “Glam Digital” – will be for a month.
Latest updates on APO2016 are available on Facebook at https://www.facebook.com/AnugerahPilihanOnline.