Retail fair aims to break borders


  • Nation
  • Tuesday, 23 Feb 2016

Top brands: (top) Poh Kong carries international brands as well as in-house brands. (inset) Choon (left) and Ng look forward to further expanding their businesses at MIRF 2016.

To increase brand visibility and provide business opportunities, the first ever Malaysia International Retail, Franchise and Licensing Fair (MIRF) will be showcasing the best and most established retail players from various industries, including food and beverage, education, fashion and service.

Themed “Unleashing Borderless Business Opportunities”, the four-day event aims to erase borders between local and international retailers by providing a platform to share information and resources on retail, franchising, licensing and technology.

The fair will also allow franchising opportunities for small and medium-sized enterprises looking to penetrate the international market.

Apart from entrepreneurs and retailers, the fair is also good for consultancies, banks, investors and members of the public who want to gain a better understanding of the retail scene.

Scheduled to promote its latest jewellery brands and collections at the fair is Poh Kong, which hopes to generate higher revenue and brand awareness.

Poh Kong Holdings Bhd executive chairman and managing director Datuk Eddie Choon believes that MIRF 2016 is a great place for local players and potential franchisees to interact with international exhibitors, increasing opportunities for domestic and international franchising.

“To many, the economy does not seem too optimistic this year.

“But this might be the chance for franchisees to invest wisely and the fair can help in business matching between franchisors and franchisees,” he said.

He foresees 2016 to be a challenging year for the retail industry as a result of weak market sentiment, implementation of the Goods and Services Tax and weakening of the ringgit.

“At Poh Kong, we have implemented cost control initiatives and will be consolidating our businesses as well as introducing affordable price ranges for our jewellery to overcome these challenges,” he said.

Poh Kong, Malaysia’s leading jewellery retail chain, provides top-notch quality and international standard items. To date, it has more than 100 outlets and owns a manufacturing facility in Shah Alam.

It also carries international brands such as Schoeffel from Ger­many; Luca Carati and Moraglione from Italy; and in-house brands like Anggun, Tranz and Happy Love to cater for different customer preferences.

Top brands: (top) Poh Kong carries international brands as well as in-house brands. (inset) Choon (left) and Ng look forward to further expanding their businesses at MIRF 2016.
Working together: The team from Banner King posing in front of one of their five outlets.

Another exhibitor, printing company Banner King is all geared up for MIRF 2016.

Focusing on franchising and retai­ling, its managing director Jordan Ng is confident the fair will provide the brand exposure it needs.

“We believe the market needs our services in every major commercial area. Through the fair, businesses will get to know us better. Once they are familiar with what we do, they will engage our services in future,” he said.

Banner King has five outlets and aims to expand the business to every town in the country.

Being a member of the Malaysia Retail Chain Association (MRCA), Ng wants to also provide its support to ensure the fair is a big success.

“We hope those who participate will achieve their goals as it is a place where business opportunities are abundant,” he said.

Banner King started out as a banner printing company but has gone on to various other products and services, including signboards, T-shirts, poster frames, and exhibition booth decor.

Its vision is to become the country’s leading one-stop centre for advertising, branding and printing solutions.

The inaugural MIRF 2016 will take place at the Mid Valley Exhibition Centre, Kuala Lumpur, from March 3 to 6.

More than 230 exhibitors from Asia, Australia and the United States are participating, with some 30,000 visitors expected.

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